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7 things I Wish I Knew Before I Started my Instagram

📆 1. Create a routine:

 

Routines are the secret to consistency & making social media take less of your time & bring you more results.

 

Like most artists, when I started I didn't have a routine & "winged it" most the time. It took me years to find a routine that got me where I am today.


Here are some things to include in your routine:

  • Go to the "Reels" tab & scroll trending Reels.

  • Save any you could tweak & recreate in your niche to a folder.

  • Film 3+ posts on the same day each week.

  • Edit & add captions, etc. for those posts.

  • Post them on the same days each week.

  • Engage with all comments / similar profiles after posting.

 

To make it even easier, I organize all my content, reference accounts, goals, & more on Notion & I made the template available if you'd like to Download. 🎉


Create a social media routine.

🎯 2. Niche down even more:

 

Niching down = Making your artist brand & content about a specific topic.

 

I first started growing in 2017 when I chose my niche: music production tutorials.

 

The last few months I tried something new... I niched down even further from being a music production tutorials to focusing on my biggest strength: social media tips for music artists.The results = I'm growing 500%+ faster.


🧬 3. Optimize your profile & posts:

 

The same post could get 1-100X+ more engagement depending on the way it's edited, which audio you use, how you write the caption, if it has the right hook, etc.

 

This is something I go into deeply step-by-step on my Course, but basically, you should have a checklist of things to check before you click post.


Optimize your profile and posts.

👥 4. Post for new followers, not existing followers:

 

If your goal is to get more followers, make your posts for new people who don't already know you.

 

If you want to build a deeper connection with people who already follow you, use your IG Stories, as those are seen by your current followers.


🥸 5. Don't fake it till you make it:

 

Don't stress about trying to "look professional" in your posts.

 

Looking like an underdog and being real & authentic makes people want to root for you & follow your journey to success. It's like being a fan of a famous band before they were famous...People feel cooler when they can say they've been following you since the beginning.


Create a funnel on social media.

🧭 6. Create a funnel:

 

Funnel = the journey your potential follower goes on.

 

Example of my funnel:

1. Create tutorials on sound design to get producers interested to follow.

2. Create a sound design guide linked in your bio to get those followers to join your newsletter.

3. Create a sound design course to help the most interested newsletter subscribers learn sound design step-by-step.


👍 7. Haters mean you're doing something right:

 

If your post does well, the algorithm will push it to new people who don’t know you & people who don’t know you will be more hateful. So, when people hate, it’s a sign your post is performing well & reaching new people.

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musicbyLukas

 Biggest sale of the year on my top 3 tools (ends May 31st): 

🚀 #1 Social Media Growth Course for Music Artists:

Everything you need to grow + get your music heard step-by-step.

 

🔥 Coaching Membership (Work w/ me Directly):

I'll personally help you grow your socials + create amazing content.
 

📲 Download my Personal Social Media Planner:

Use the Notion template I use to schedule & organize all of my socials.

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