Why saying "link in bio" is stopping your growth:
📉 1. It destroys your posts reach
Saying "link in bio" gets people to exit your post (lowering your watch time) or even worse, it gets them to exit the Instagram app (which Instagram doesn’t want).
🛑 2. It stops engagement
This is because your call-to-action (what you're telling people to do) doesn't boost your posts reach...What boosts your posts reach is when people do things like comment, like, save, share, etc.
😴 3. It has lost its meaning
People hear "link in bio" so often, it has lost its meaning. When everyone is saying the same thing, you have to be a bit more creative to grab the attention you deserve.
So what do you do? 😅How do you get people to click your link without sacrificing your posts reach?
The answer = DM automations. DM automations are when someone comments a word on your post to get your link.
Example: People comment the word "PRE-SAVE" & you automatically DM them the pre-save link for your upcoming track.
There are many websites out there, but I prefer manychat.com (not sponsored).
Here's 3 reasons why DM automations work:
🦾 1. You get more comments
When someone comments the word, it adds that engagement to your post & boosts its reach + it increases your watch-time while they comment, further boosting your posts reach.
📩 2. It increases DMs
When someone comments the word they get a DM from you which increases their relationship with your account in the algorithm.
📊 3. They are trackable
You get to know which DMs & links you send are getting the most clicks which helps you optimize your calls to action, messages, etc.
