top of page

You'll Stay Under 10K Followers Until You Read This...



👇 I've worked with artists from 1 to 1M+ followers...

 

Small artists usually stay stuck because they focus on the wrong things. ❌

 

How small artists think about social media:

 

- Which editor?

- Which camera?

- Which font?

- Which filter?

- Which hashtag?

 

How small artists should think about social media:

 

- Which audience? - Which niche?

- Which hook?

- Which CTA?

- Which audio? 🚀 Today, I'm going to show you how to focus on what matters & grow faster:


👥 Which Audience?

 

Artists with big followings make content for a specific audience because it increases engagement.

 

Do you want your audience to be:

- Other music artists.

- Music listeners (non-artists).

- Both.

 

If music artists:

You could make content that's tutorial/behind-the-music style or content that relates to other music artists.

 

If music listeners (non-artists):

You could make content that's performance/vibes or content that relates to people who enjoy listening to your style of music.

 

If both:

You could make content that doesn't go too far in one direction (for example: you wouldn't want to make content that's so educational that it would bore the non-artists).


 

🤏 Which Niche?


Artists with big followings use their niche to stand out/be memorable.

 

Let's say you want an audience of music listeners (non-artists) and you want to make a video showing them your new song...

 

This is where you would use your Niche!

 

- If you're funny & produce D&B music, your video could be high energy & have a comedic edge.

 

- If you're laidback, play guitar, and love nature, your video could be you in an open field on a calm day playing guitar.

 

Knowing & using your niche will help you connect with the right people & create a community.


 

🪝 Which Hook?

 

Artists with big followings use hooks to grab your attention:

 

There are 3 types of hooks:

 

1️⃣ You move physically to hook a viewer:

This could be anything from jumping, running up to the camera, waving your hand, etc.

 

2️⃣ Words written on the screen:

Written hooks should either be bold statements or questions that make a viewer want to stay and watch to find the answer here are 20+ hooks you can use!

 

3️⃣ Unbelievable or Cool shot:

If someone sees something that is really cool - they will stop scrolling. This could be a cool shot from your balcony or even an aesthetically pleasing studio. It could also be something really interesting like a unique camera angle on your face.

 

*Pro Tip: Using a combination of hooks grabs the most attention.


 

🎯 Which CTA?

 

Artists with big followings use calls-to-action to increase engagement: 

Do you want people to save, share, comment, etc?

 

Of course, you want them to do all of the above, but having 1-2 in mind will help better ensure that action happens.

 

For example:

 

- If you want people to comment, try asking a question or using a DM automation.

 

- If you want people to share, try making your content relatable or stand out.

 

- If you want people to save, try making your content valuable/educational.

 

If you're not sure which type of engagement people would make on your content, it's probably a good idea to rethink it.


 

🎵 Which Audio?

 

Artists with big followings know when to use their own audio & when to use trending audio to get the most reach:

 

When to use your own audio:

 

If the video is specifically about your music, use your own audio. 

 

When to use trending audio:

 

If it doesn't have to do with your music, use trending audio to get more reach.


 

Next Steps:

I’m reviewing and giving feedback on artists’ social media & Instagram this month, then helping them decide what content to make during my Viral Workshop.


If you’d like to join, become a member of my Coaching Here.


musicbyLukas Testimonial.
musicbyLukas testimonial.
musicbyLukas Testimonial.
musicbyLukas testimonial.

That's all for today team, Lukas

Comments


2.png

musicbyLukas

 Consider my top 3 tools to help you grow faster: 

🚀 #1 Social Media Growth Course for Music Artists:

Self-guided course that covers everything you need to grow your socials + get your music heard step-by-step.

 

🔥 Coaching Membership (Work w/ me Directly):

I'll help you grow your socials myself + access my viral content ideas database & more.

📲 Download my Personal Social Media Planner:

Use the Notion template I use to schedule & organize all of my socials.

ARTISTS ALSO LIKED:

#1 social media growth course for music artists

Step-by-step course to build your fanbase & get your music heard 🚀

bottom of page