👇 Today, I'm going to show you how everything just changed on social media...🔥
In the past, social media was all-consuming. You had to be an "influencer" showing your "day in the life" and spend hours a day creating content.
Now, that has all changed. You can actually grow more by doing less.
The problem is, most artists are still playing by the old rules & missing out...
The old rules of social media were:
Old way:
😅 1. Quantity > Quality:
- "Hustle culture" & "burnout" was the norm...
- The more you post, the more you grow...
- Post on every social media platform...
🤳 2. Be an influencer:
- "Everything is content"...
- Tell everyone everything about you...
- Look polished & professional...
🧑💻 3. Longer & highly edited videos performed best:
- You needed pro editing software...
- Videos took hours to make...
- There was never enough content...
The new rules of social media:
New way:
😌 1. Quality > Quantity:
- You can start with a simple consistent posting schedule like M, W, F.
- You can spend more time making music.
- Focus on a few social media platforms & get them down.
👤 2. You don't need to be an influencer:
- You don't have to share everything you do.
- You can just focus on making content related to your niche.
- You can be more relaxed/relatable & less polished.
📲 3. Shorter & more raw videos can do better:
- You can make simple quick quality videos sharing your music.
- You don't need a pro editing software...Use your phone.
- You can schedule content in advance & have more time to optimize it.
Takeaways:
It’s getting easier to focus on your music more & be less of an “influencer” online.
With your content: you can focus more on your niche & target audience.
You can create a simple content schedule. The most important thing be consistent & optimize your content.
Next Steps:
I'm helping artists take advantage of these changes personally and working with them on their content. If you’d like to join, check out my Coaching Here.
That's all for today team,
Lukas
