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Why 98% of Reels & TikToks DON'T Get Views

🔥 Reels/TikToks are the #1 way to get your music in front of a new audience on social media... The problem is: most artists are missing a few simple things that could mean the difference between getting no views to going viral.


So today, I'm giving you:

7 ways to optimize your videos & get more views:

🎯 1. Your posting for the wrong audience:

On Instagram, when you post the algorithm first pushes your video to your current followers. So if your content isn't something your current followers would enjoy, it's possible it may not perform well.


This is something we cover & help you fix in-depth in the Course, but basically: this is why it's important to have a target audience in mind for your posts and to figure out your niche.


This way, you'll build an audience that's there for your content who will engage and help get your videos pushed out to new potential followers.

Why your Reels & TikToks don't get views.

🤷 2. Your posts are too random/Have no clear direction:

Before you click "post", you should have in mind what action you want the viewer watching your video to take. Do you want them to share, save, comment? Of course, you want them to do all of the above, but having 1 main action in mind will help you ensure that action happens.

🎥 3. Your posts aren't the right size:

As a general rule: Make sure your videos are filmed in vertical.


Videos that are resized to be vertical from horizontal or that are posted horizontally or square tend to get fewer views.

🤔 4. You need a call-to-action (CTA):

People's attention spans are fast these days... So while you have their attention for the few seconds they're watching your video, it helps to give them a call to action (ask them to take a specific action like: share, save, comment, etc).



· 📲 Comment 'SAVE' to get the link to pre-save my new track.

· 🎧 Follow to learn sound design with easy daily tips.

· 📌 Save this post, so you don't forget.

📲 5. Your caption isn't optimized:

If people enjoy your posts, they will head to your caption.


Here are a few ways to optimize your caption:

· Start it with a call to action like a question to drive comments.

· Write more & expand on the topic of the video.

· Break up the caption into short sentences, so it's easy to read (Instagram).

· End it with another call to action like "🙌 Follow for more" before your hashtags.

· Add a few targeted/specific hashtags

💨 6. People are exiting your post:



A lot of artists tell their followers to go to their "link in bio".


But the problem with this is it gets people to exit your post instead of engaging with it and boosting your reach.


Instead: tell people to comment a word & set up an automation to DM them the link you want automatically with a tool like ManyChat.


This way, you get people to comment on your post & boost its reach + you start a DM conversation with them which lets Instagram know you have a close connection to them.

🪝 7. You not hooking the viewer (text or non-text):


This is how you make sure your target audience connects with your video.


Let's say a music artist who's frustrated with their videos not getting views happens to see my video and they read my text hook saying "7 reasons your videos aren't getting views" they will almost certainly stop and watch it.


*Pro tip* Most viral videos have a text hook written above the head of the person in the video.

🔥 *NEW: GO DEEPER ON THIS LESSON: Access the expanded video guide for this lesson w/ musicbyLukas as a Course Participant.

In closing, the point today is about making small adjustments & seeing what works best for you.


Remember: Consistency + Small tweaks + Time = Growth


That's all for today team,




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